Break it Off: mini-mission
It’s understandable that you may have been shopping more than usual over the past few weeks. It’s not hard to believe that you gave your email address to a few people so they could stay in touch. Perhaps it was to a company you registered with online, or at a store during your holiday shopping.
It started as a harmless “Hello” or “Happy Holidays”. You overlooked the initial attention by deleting their pretty emails. You didn’t mean to get involved. But then, one email led to several, and that frequency finally got you to turn your head.
While it doesn’t take much time to delete an email, if you have several a day, it can add up. Not to mention, with the right subject line, a clever company will have you opening their email, and next thing you know, you are spending time shopping. They reel you in with their attractive offers, new products you never knew you couldn’t live without, and by showing you how much they value the relationship by giving you special, exclusive, top secret, lovely stuff. This is no time to be flattered. This mini-mission will put an end to all communication.
Ending it may seem harsh, but they don’t love you like they should. They don’t have your best interest at heart. This relationship is all about what they want. Your time and attention has been compromised. Your actions become less than intentional… and click, you make a purchase. You made a commitment to the relationship, and now it’s time to break it off. I know you think it will be ok if you let the relationship die as passively as you entered into it, but that is not the way it works. Imagine if an old flame was constantly emailing you, even though you weren’t together anymore. It would either be really annoying or you would fall into your old habits.
I recommend a clean break, and the good news is that you don’t have to hurt anyone’s feelings or have a face to face conversation. All you have to do open their email, one more time and click unsubscribe. I’m not saying it will be easy, but after breaking up with Gaiam, Red Envelope and Sephora, I can tell you that you will forget about them in no time and move on to a relationship with something real and cool and fun.
Warning: You may not see tears, but they will beg you to stay. They might even send you another email with a better offer after you break it off. Do not waver. The only thing I want you to see is the unsubscribe button.
While I admire the creativity behind a mouth watering marketing campaign, I don’t have room for it anymore. Living with less has opened my eyes to what is most important to me, and it’s not passive shopping. Eliminate email distraction by simply unsubscribing from email that doesn’t come from a real person. Attack one by one, and by February, your inbox will be lighter, and you can be more focused on things that matter.
If I can break up with Sephora, you can break up with anyone! Who will be first?
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