As smart people in business, we want to stay in touch with potential clients. That said, there has to be a better way than calling or emailing to:
- Follow up
- Check in
- Touch base
Each of those options suggest that you care more about your agenda than what your client needs. Follow up means: I haven’t heard from you and I need to know if we are going to work together. Check in means: I have nothing to say, but want to make sure you don’t forget me. Touch base means: I’ve already followed up and checked in and I needed a new line that will help you make me feel better.
Instead, respect your prospective client’s time and care more about what your client needs than what you need. You can help by:
- Starting a blog
- Offering a solution
- Sending an article or blog post that can help your client’s business
Give, and then give some more. If you care enough and help enough, your value and efforts will connect you with people that want to work with you.