Yesterday, I received an email with an opportunity to be average!
You can imagine how underwhelmed I was when I read this:
I was looking at your latest email newsletter, which I found on Twitter. I recently developed a free tool that I think can help you increase engagement in your email newsletter.
For example, I noticed your newsletter had 1 link, while the average newsletter has 31.4.
The problem isn’t that I received the email, but that people are falling for it. They are trying the free tools that aren’t free. They are spending time, energy and money learning how to send average newsletters with an average number of links and then spending even more time asking the wrong questions.
- What is the best time to send a newsletter?
- Where is the best place to include a link in a tweet?
- How many times should I post on Facebook in one day?
Ask different questions. Focus on what matters. Don’t be average.