If you were a sucky business person before, Google+ will not make you better. If your business was failing, Google+ will not save it.
Using Google+, Twitter, Facebook, or other platforms may change the way you communicate, but it will not determine the success of your business. Don’t put so much pressure on them to perform, or they will only become distractions.
Return the focus to why you do what you do, and let Google+ be an extension of that, instead of another project all together.
use Google+ like this…
- Learn it, don’t obsess over it.
- Implement it, don’t drown in it.
- Connect with people by talking with them, not at them.
Don’t depend on any one thing to make you sexier, skinnier, happier or better in business. You know what matters.