You can fill a presentation with flashy slides, catch phrases and hashtags, but what really matters is that your audience wants to hear what you have to say.
You can design a blog with shiny plugins, pop ups for better subscriber conversion, and a sidebar full of ads, but what really matters is that you deliver content that will help people.
You can create a launch that drips with anticipation, but what really matters is that your product is awesome and that you make something that people will enjoy and talk about.
Give your readers/clients/people/tribe what they want.
- Ease their pain
- Make them smile
- Show them you care
If you don’t genuinely care, don’t bother, because it really matters.
If you don’t develop an engaged platform and a community that you care about, nothing else matters.