Until recently, I thought the customer was always right. Knowing that the customer is such an important part of every business made me believe that even if they weren’t right, I had to treat them like they were.
Reading The $100 Startup by the super-smart Chris Guillebeau made me rethink things with this …
“You’ve probably heard the expression “The customer is always right,” but most small business owners quickly discover this is not true. Yes, you want to focus on meeting people’s needs and going above and beyond them whenever you can, but any single customer does not always know what’s best for your whole business. These customers may not be the right ones for your business, and there’s nothing wrong with saying farewell to them so you can focus on serving other people.”
Often, we want so desperately to please everyone that we sacrifice our best work by working overtime to please the unpleasable.
When you find that you are dealing with someone unreasonable and unpleasable, do not engage in conversation or a heated debate. You don’t have time.
Instead, treat kindly, offer a refund and get back to work.
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