You may or may not be a writer, but I’m guessing that you are a reader. You are also a publisher. If you have a blog or a Twitter or Facebook account, you likely share information. You might publish your own work, or publish other material. Sharing is publishing and it comes with responsibility.
What compels you to share information?
If there is an article, or video that really speaks to you in one of the above areas, chances are you will tell your friends. That share means so much more than one you feel obligated to. If you are sharing too much, publishing to get someone’s attention, or sharing because you feel obligated, people will stop listening. Your sharing will become annoying instead of productive. Even if it is good information.
A very wise blogger once told me, “If everyone is shouting, whisper to be heard”
- Stop begging us to re-tweet your information. Instead, write something so great that we can’t help but share.
- Share something other than your own work.
- Stop tweeting the same information over and over again. I am guilty of this sometimes, because I worry that you won’t hear me. That stops today.
- Don’t make us jump through hoops to enjoy what you have to offer.
- Stop following thousands. It’s impossible to pay attention to so many.
- List the ones you love. Create Twitter lists by category so you can check in on your favorite writers.
- Share on purpose.
- Consume on purpose. Instead of attempting to keep up with every blog in your reader, subscribe to 3 or 4 via email. Keep others you love in your reader but visit weekly, instead of daily, and focus on the content that matters the most in your life.
Sometime, in the next 2-3 weeks, I’ll be releasing my first e-book. While I’ve read up on the proper way to “launch”, I’m ignoring sage advice. Instead of a perfectly orchestrated delivery, and social media fanfare, I’ll deliver this book softly. The people that will be most interested in this e-book, Simple Ways to Be More with Less, are the people that enjoy a softer message. If you want a kick in the ass that feels like a kiss on the check, you’ll enjoy the book.
I know that you will not respond to a loud sales page, big launch notice tweeted over and over again, or special tactics to get you to buy now. If you are concerned that this book will rehash the same old “how to be a minimalist” information, fear not. If you like this blog, you will love this little book.
I want you to buy this book when you’re ready, not because I’m ready. I hope you will share it with your friends, your tribe, because you love it and because it makes your life better, not because I want you to. You won’t have to pay much, join a special mailing list, enter to win, comment and retweet to be cool, or do anything special.
I hope you will read the book and talk about it, because you think it offers all of the reasons you like to share; entertainment, inspiration, information and education.
Engage and share information to help and connect. Make someone smile, teach an important lesson and inspire change with what you read, what you write and what you share.
Share simply and genuinely, sometimes softly.