How to Create a Microbusiness that Matters

How to Create a Microbusiness That Matters

Do you dream about firing your boss and working for yourself? Do you want to generate part-time or full-time income on your own time, and own terms?

Since I started my microbusiness in 2010, I’ve worked from many different coffee shops, libraries, hotel lobbies,  and other locations. I’ve written blog posts in New Orleans, launched a course from Sarasota, did a speaking gig in Austin at SXSW, created audio recordings in Boston and joined clients in Portland, OR to work face to face.

I didn’t start my own business to travel, but love having the flexibility to work from anywhere. Not only do I get to do work I love, but I don’t have to interrupt my life to do it. While earning money is a necessary currency in growing a sustainable business, you can’t discount other currency like:

  • time
  • connection
  • flexibility
  • freedom
  • purpose

There is also the benefit of structuring your business the way you like to work. I don’t miss Monday morning meetings, weekly reports or 8 hour days. How many days do we really have exactly 8 hours worth of work? I think many people have to spread 5 hours worth of work into 8 or cram 12 hours into the same 8. When you have your own microbusiness, you have the pleasure of doing your work and then doing something else.

You will find great value in this course if any (not all, just any) of the following apply to you:

  • You want to start a blog for your business or future business.
  • You want to understand how to approach social media in the simplest way possible.
  • You don’t enjoy selling/marketing/promotion but want your business to be noticed.
  • You’ve been blogging for a while but can’t seem to find focus and direction.
  • You love your job, but want to develop another income stream.
  • You hate your job and can’t wait to fire your boss.
  • You want to create your own microbusiness, but don’t think it’s possible.
  • You don’t think you can make money online without advertising or scammy “work from home” deals.
  • You want to create a microbusiness that matters.

How to Create a Microbusiness that Matters

Course contents

12 Lessons with more than 16,000 words, 2 inspiring playlists, more than 34 minutes of audio lessons and 2 recorded video webinars + 2 more recorded Q&A webinars.

Here is exactly what you will receive:

1. Welcome and Intro (866 words)

  • How a microbusiness can help you
  • What to expect from the course
  • Disclosures and other legal mumbo jumbo

2. My Microbiz story (2414 words)

  • How I started
  • What I spent to get started
  • Why making money is important but shouldn’t be your first priority
  • Why you should tell your story
  • Timeline including subscriber growth, product and new site development and other milestones

3. Why Do You Want a Microbusiness? (532 words)

  • My Whys
  • Your Whys
  • The Other Whys

4. You are Good Enough (338 words)

  • Identifying fear based statements
  • Audio: Fight Your Fear: 9 minutes 34 seconds
  • Music mix to help you calm down
  • What you don’t need to get started

5. How to Spark Your Creativity (1133 words) 

  • 3 ways to immediately spark your creativity
  • music mix to inspire your creative juices
  • creativity for your blog
  • creativity for your business
  • where to find inspiration

6. Platform Why You need one and how to get started (756 words)

  • What is a platform?
  • Audio: Your platform is made of people (2 minutes 54 seconds)
  • Why do you need one?
  • What can a platform do?
  • How can you build a platform?

7. Less Media, More Social a.k.a The Simplest Approach to Social Media (3255 words)

  • Audio: Less media more social: 7:16
  • My social media story
  • Where and how you can be social
  • How to eliminate needless distraction

8. Show me the Money (1338 words)

  • Audio: Fight your fear and ask for money (6 minutes 25 seconds)
  • Suggested revenue sources
  • Affiliate disclosures
  • Video Webinar: How to sell without selling your soul (34 minutes)
  • How to take the yuck out of promotion and marketing

9. Rules to Live by as a Micropreneur (572 words)

  • The rules I live by
  • Audio: 5 simple rules for business (3 minutes 9 seconds)

10. A Practical Guide to Running Your Microbusiness (1694 words)

  • How to give your microbiz the attention it deserves (even with a full-time job)
  • Choose good work over hard work
  • Running your blog (focus content and develop editorial calendar)
  • Audio: make genuine connections (5 minutes 20 seconds)
  • Video Webinar: Find focus and direction

11. Resources and Answers to Your Questions (3181 words)

  • List of all of my microbiz partners
  • How I keep track of income/expenses/tax stuff
  • The books that have made the biggest difference in creating my microbiz
  • Answers to your  questions and an offer to answer more

12. Recorded Webinars

  • More than 2 hours of questions and microbusiness conversation
  • An invitation to continue the conversation



You might be thinking that this course is under-priced at $19.99 and it is. Here’s why …

  • A microcourse is always less than $20.00. I made that promise to you and I’m keeping it.
  • I believe that doing work you love should be accessible to anyone who is interested. I hope this affordable pricing helps more of you access work you love in an easy to understand, enjoyable, powerful way.

Course Testimonials

“The biggest thing I can say about your course so far – it made it seem real for someone like me to create something that would work.  It has sent me on a course of micro actions!” – Rochelle

I wanted to tell you how happy I am with your microcourse. I especially like the money segment- because it wasn’t what I expected. I was hesitant to purchase the course because I’ve had experience with some “pushy” sites before.  I’ve felt annoyed about getting “free things” that seemed to then inundate my email box with spammy kinds of things. I so appreciate finding out that way is not the only way and that it is okay to just be myself in how I do whatever I do.  It feels so much more authentic! – Caryn

Some times when I read the advice of other internet entrepreneurs, I automatically dismiss it as something I don’t think I can do because it just seems sleezy and disingenuous, but this course gave me permission to network and do business in ways that make sense to me. I don’t feel like I have to change who I am and that’s really encouraging. Before this course I thought maybe I’m just not cut out for business, but I realize I’m struggling because I’m not doing something that truly matters to me. I’m not done with this course yet (action steps are next), but I already feel significant shift in how I feel about being an entrepreneur thanks to you.Joelle

If you want to create a microbusiness that matters, get started now …



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  1. says

    Wow Courtney,

    Very generous offer, I’m in. I’ll definitely be ordering this evening.

    In addition to the fact that I’m sure that I’ll benefit greatly from the course, I feel that it is vitaly important that we support the communities that we use – or they might go away. I donated to wikipedia just yesterday – doesn’t seem right to use something and not support it.

    Zen Presence – Ideas for Meaningful Living

  2. says

    “Freakin’ awesome!” are the first words that come to mind as I read this, Courtney. My micro-business tutorial last year – also known as Tyler Tervooren’s The Bootstrapper’s Guild – was the right thing at the right time.

    I just know you’re going to have the same impact for tons of folks who need to develop a side hustle. And maybe people will break free from what’s holding back their dreams, goals, and happiness the most in the process.

    I’ll be spreading the word for ya starting… right… now!

    • Courtney Carver says

      You are great Joel! It was so good to finally meet you earlier this month at WDS. I know you have some awesome things in progress too. Keep me posted on the baby names. 😉

    • Michael says

      Courtney, I found your course through a link from The Minimalists, who I met at WDS – and saw this comment here from another new friend from the same event. I shared a bus ride with Joel and I certainly trust his recommendation.
      How serendipitous… I’m sold!

  3. shirley says

    Hi Courtney
    This is an awesome offer. Is it ongoing or is it planned to start on a certain date? I won’t be available to do it until maybe towards the end of August. Will it still be available to purchase then? If so can it be done from anywhere? i’m in the UK…
    Thanks so much…love your blog :)

    • Courtney Carver says

      Thanks Shirley, The course will be available at least until August 27th when I host the Q& A Webinar, but maybe longer.

  4. says

    Hey Courtney! Just followed the link from Rowdy Kittens and liked what I saw. I think $20 is very generous of you and I’ve decided I like you already : )
    I look forward to getting to know you and learning from you.

  5. Arianne says

    Hello! I (with my husband) have been slowly working toward simplification (with some success) but one area that stumps me is my job. I hate my current employer, am less than enthused about my career choice, but don’t know where to go from here. This has been ongoing, and though I would love to say this mini course popped up like a message in the sky, it is more as if someone has been knocking – got tired of it – and kicked the door in.
    My question in regard to the course is:
    Is this course designed for bloggers, or anyone looking for their way to find meaningful employment / ways to contribute / bill paying ability?

    Thanks much for the inspiration, for the mini course, & for answering my questions.

    • Courtney Carver says

      Arianne, Congrats on looking for a better way. There is a lot of material for bloggers or people considering a blog to help with their business, but there is also plenty of content to help you get creative about new business ideas and how to support those ideas by building a community.

  6. says

    I love your blog, such a great message that people need to hear (:

    My schedule is a little crazy at the moment, is this something I can purchase now and pour myself into later? Do you get all the PDF’s at once or weekly?

    Truly a generous price!

    • Courtney Carver says

      Hi Angela, Thanks for your interest and kind words. Once you purchase the course, you own the content for life. You can dig in anytime. Let me know how it goes!

  7. says

    Thank you for this, Courtney. I missed the Goodblog Project for various reasons last time it was around. The micro course for Project 333 has been an awesome help on my personal journey, and I’ll be jumping head first into this micro course too to help me with my work and my blogging, which both need a bit of thinking and direction.
    I also agree with Dan, that it’s important to support the people and the businesses that do good work to keep the good work happening, and I’m happily supporting your work :)

  8. Brittany says

    Hi Courtney,

    I’ve been following your blog for a while now, and I love your posts. I’m currently finishing my bachelor’s degree in environmental studies, and I know that a structured 9-5 job isn’t ideal for me. I was wondering if this course is right for me. I have no idea what I want to do, or how I could possibly start or succeed at a microbiz. Do I need to have a business idea already, as I go into this?

    Thank you,

    • Courtney Carver says

      Hi Brittany, You don’t have to have a business idea to benefit from the course. It will help you think creatively about viable options. It will also help once you start to develop the idea especially if you decide to have an online component.

  9. says

    Dear Brittany,

    We sell ethical, organic, natural, eco-friendly products, and I’m looking to recruit distributors, as well as customers. As a distributor you can work whenever you want. Browse the website and if it sounds interesting then go on the ‘contact’ tab and you will see my details including email and mobile number. Just contact me if you want more info. We also have an ebay version called ‘wicycle’ but its free!

    • Karen Mathias says

      What is the name of your website where you sell organic, natural, eco-friendly products?

  10. says

    This is so awesome and so reasonably priced!!!! I will definatly be getting this after pay day! It perfect timing because I just opened an etsy shop!

  11. says

    Hi Courtney,
    last week Tammy recommanded your lesson. I finished reading the pdfs this weekend. Great and very interessting point of views. Next Weekend I will listen to your audios. Guess that will be fun too. And hopefully by the end of summer I will be sure what to write about in my new blog.

    • Courtney Carver says

      Andrea, I’d love to hear more about your new blog. Email me a few ideas. What do you most want to write about?

  12. Michelle says


    Thanks for this great opportunity! I’m all bought the course and I’ll be reading it over the next couple of days! School is back in session for us on Monday, (August 12th), so I might not be able to attend if I’m teaching my own class, but I will defiantly contact you if I have any questions! :)

  13. says

    I have to say guys that this is one of the best thought through products I’ve seen in this area. It’s SO worth the $20 – don’t be put off by the price being cheaper than some alternatives, because honestly, it’s better than a lot of the more expensive options.

  14. says

    Dear Courtney,
    Thank you for this very generous offer. I have signed up! I love your offerings and your style. Now that I am retired, I need to buckle down and fulfill some of my dreams before it’s too late! I am looking forward to this instruction.

  15. marie says

    can I still join spark and tinder if I but the micro business? Or how can I join spark and tinder?

    • Courtney Carver says

      Hi Marie, I am only offering Spark & Tinder monthly to people who purchase the Microbusiness course. Once you do that, you’ll get an invitation to join. I only send out one invitation each month though because each month we cover a different topic, so it’s good to start at the beginning. I’ll be sending a final invitation for November this afternoon. Thanks for your interest!

  16. Jane says

    Is this course still available? It was in an e-mail I just received today (Nov 2013) but the comments seem to indicate that it may not be available after the summer.

  17. Julia says

    Hi, I know I am a little late to find this but is it still available? Thanks, Julia