Editor’s note: This is a guest post from Valentina Thšrner da Cruz of ValeDeOro – Sostenibilidad y Minimalismo.
In December I contacted Courtney to ask if it would be ok if I spearheaded the Spanish version of project 333. A little frustrated that the Spanish blogosphere only takes part in English-speaking challenges, I wanted to test if it is possible to translate Project 333 not only to the Spanish language, but also to the diverse cultures (and economic realities) of the Spanish speaking world.
While there are many clothing related challenges in the English speaking blogosphere (Six Items or Less, several one dress for a year challenges like One Dress Protest and The Uniform Project), the Spanish speaking world is relatively challenge less.
One might argue that most people do read English, especially those with an active online life. However, not everybody is as comfortable with English when it comes to enjoying reading and discussing personal topics like downsizing their own possessions.
My personal goal with this project was (and is) to reach a maximum number of people and engage them in a reflection about ownership, use, and self-image. I would like conscious consumption to be something everybody is familiar with, especially readers in the thriving Latin American countries. Project 333 is the perfect playing ground for this kind of initiative, because it appeals to a variety of people. Together with my fellow Spanish-writing bloggers on minimalism, we managed to spread the word, every one in his or her own way:
- In Spain the appeal is based on the frugality argument: dress well while spending less (probably a toll of the dire economic situation).
- In Latin America the appeal comes from unplugging from the mindset of “having” to buy all the time (most likely due to strong economic climates)
- Proyecto 333 is just as appealing for men as women. Interestingly, more than half of the facebook fans, twitter followers and contributers to proyecto333.org are male.
After the first weeks of the project, I decided to gather all those voices out there and give them a platform. Mimicking the English initiative, we launched the website http://proyecto333.org. Everybody involved in the project can request their own log in to contribute their articles. We also issue regular press releases to maintain the information flow towards the “traditional” press. They are already talking about planned obsolescence, so we might as well contribute our grain of salt to the solution.
There will be a second phase for the Spanish speaking proyecto333. The group is still small, but positive that we can start the change we want to see in the world. We want to see less waste, less stress, and more quality: for us and those around us.